ROAM
Long-grazing, free-roaming Australian Wagyu
⬥ Visual Identity
⬥ Packaging Design
ROAM cattle are raised on the rich green pastures of Central Queensland, Australia. Enjoying a significantly longer grass-grazing lifespan, ROAM cattle roam free.
The result is full flavoured, richly coloured & marbled Wagyu, delivering a satisfying experience time after time.
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The team at Paradigm Foods reached out to us to help them bring their vision for a new Wagyu brand to life. The process was a thoroughly enjoyable experience for us - learning plenty about Wagyu cattle along the way as we developed a visual identity that covered logo design, brand colour palette, supporting brand typography and packaging.
“Working with Salumi to bring a new brand to life was such a pleasure – the team really understood my vision and worked closely and patiently with us to create a bespoke brand image - we are thrilled with the work they have created for Roam Australian Wagyu.”
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